Director, Market Research Analysis

 

Location:             Berkeley Heights NJ

 

Reporting to:       Chief Medical Officer

 

SUMMARY

 

Provide market intelligence to support clinical and business development activities in the US for designing target product profiles (TPPs) and clinical development plans (CDPs) of  origin drug candidates, and for licensing with prospective business partners following the proof of concept study conducted by the company.  This includes, but is not limited to, market and therapy assessments, including epidemiology, competitive intelligence, and physician-, patient-, and payor-based market research, in support of translational research and early stage clinical development projects for first-in-class/best-in-class drug candidates for unmet needs and new, untested market segments. Responsible for researching, collecting, organizing, auditing, and analyzing data related to market forecasting, consumer preferences, product positioning, and market share.  Knowledge of pricing and reimbursement is desirable.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES (Include but not limited to the following. Other duties may be assigned.)

• Perform analyses in the areas of product preferences, potential, sales coverage, market size, penetration, marketing practices and trends, and prepares forecasts and recommendations.

•Work closely with multiple project teams, by providing technology assessment from the business point of view for multiple pharmaceutical products.

•Keep informed about the developments in the economic, scientific, political, industrial, and international fields as they apply to CDPs, and TPPs of candidate drugs as well as future marketing strategic plannings.

•Understand current US healthcare regulations and future trends in government regulations as they may affect markets.

•Plan and organize market research projects including focus groups with healthcare providers, patients, and payers to assess market potentials of new therapeutics for unmet needs in early stage clinical development.

•Explore and introduce new market research tools and databases that meet specific business needs of Chugai.

•Gather data on competitors and analyze their prices, sales, and method of operation.

•Collect and maintain information on the requirements, organization, budget, and preferences of prospective customers.

•Lead new technology assessments from business point of view (e.g., market segment analysis that includes dollar and prescribing activity, competitive analyses, and ongoing / potential clinical trials, etc.).

•Organize information to assist in analyzing future products and makes recommendations for the development of new products.

•Compile and analyze statistical data on past sales and trends to forecast future trends and state-of-the-art changes.

•Maintain marketing library and all internal database materials and publications (R&D focus, Scott-Levin, Data Monitor, etc.).

 

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

•Excellent organizational, communication and interpersonal skills.

•Requires effective time, cost and resource management skills.

•Excellent knowledge of the pharmaceutical, biotechnology, biomedical, and/or clinical research industry.

•Working knowledge of word-processing and data management (Word, PowerPoint, and Excel) software.

•Ability to work in an international environment with complex problems where analysis of situations or data requires an evaluation of intangible variables.

•Exercise judgment in developing methods, techniques and evaluation criteria for obtaining results, in coordination with other team members.

•Good written, interpersonal and intercultural communication skills.

•Good team player and creative problem solver.

 

Prefer experience with the use of both primary and secondary data sources (IMS, Scott Levin, R&D Focus, etc), to analyze markets and competitors. Requires excellent presentation, quantitative and organizational skills.

 

EDUCATION and/or EXPERIENCE: Requires a Bachelors degree with 3-5 years relevant industry experience. Prefer an MBA with 2-3 years experience in marketing or equivalent experience. Prefer a scientific background in the biological or chemical sciences.   Requires 2-3 years of pharmaceutical market research experience in an integrated pharmaceutical company.